Snap Maps: For the marketer or the stalker?
In this cross-posting from the LinkedIn agency influencer series Carter Nicholas asks what utility marketers could find with Snapchat’s latest innovation.
Over the last year, the ‘Story’ war between Snapchat and Instagram ignited a competitive battle for continued growth. In August 2016, Instagram added Stories to its already established platform – an identical portrayal of Snapchat’s Stories feature – and as a result, Snapchat’s parent company, Snap Inc., posted a net loss of $514.6 million at the end of 2016.
A year on, Instagram stories now make up 250 million daily active users and considerably outweigh that of Snapchat’s 166 million users.
