Soap Creative creates Pretty Shady to promote skin cancer awareness
Digital agency Soap Creative has unveiled its first campaign for Cancer Institute NSW, launching a lifestyle brand, Pretty Shady, aimed at encouraging young Australians to be part of the generation that stops skin cancer.
Driving the multi-channel campaign is a “manifesto video”, directed by Josh Logue, set to the soundtrack of Gosling’s ‘Harvest of Gold’. The video features the brand’s ambassadors including Gossling, professional skateboarder Corbin Harris and pro surfer Ellie-Jean Coffey.
https://www.youtube.com/watch?v=nsR9xPL7__g
The video runs across cinema and TV.
Great work guys!
Clever use of artsy/creative/”instagram celebs” – as a young person, I feel much more connected with the Gary Pepper girl, than I do with some celeb from Neighbours. The art direction on this was great, too.