Social gifting service Wrapp to launch in Australia
A social gifting service backed by the founders of Skype and Spotify is launching in Australia.
Wrapp allows people to give Facebook friends free gift cards provided by retailers that want to attract customers.
Founded in Sweden in November 2011, the service launched in the UK and Norway in March, and will be launching in the US and Australia “very soon”, according a press release from the company.
I wonder what inspired the inverted golden arches logo?
Interesting. The story’s subject, Tony Been, correctly uses the phrase “gift giving”.
So where did this remedial-English phrase “social gifting” come from?
“Gifting” is not a word. Never will be, while the verb “give” exists.
Must come from the same Pidgin speakers who gave us “key learnings”, when the word they’re looking for is “lessons”.