Social media news sharing traffic halves in January

February 8, 2013 11:05

It wasn’t just newspapers that were light on news over January with social media sharing on news websites falling significantly last month.

According to the Queensland University of Technology’s Centre for Creative Industries and Innovation, news sharing on social media sites like Twitter fell by half in the early weeks of January.

Associate Professor Axel Bruns said this result was not surprising with the number of tweets captured by the study falling to 122,000 in the early part of the month. This is down from more than 240,000 in December.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

social media