Social Playground re-defines the event photobooth

Social Playground’s Live Instagram Printer is “driving branded conversations across social media” through “engaging the ‘selfie’ generation at events”.

The announcement:

As the next generation photo booth, Social Playground’s Live Instagram Printer is engaging the “selfie” generation at events and driving branded conversations across social media.

The first and most advanced of it’s kind in Australia, the Live Instagram Printer enables anyone with a smartphone and an Instagram account to take a photo, add an event hashtag and collect a branded printout of their photo – all within 60 seconds.

As we look to 2014, user-generated content (UGC) continues to be at the forefront of social media trends, with brands looking to generate consumer content that can be re-purposed or re-published across the brand’s owned media channels. The Live Instagram Printer inspires every consumer to capture and share content, anywhere in an event.

Since launching in October, the Live Instagram Printer has partnered with global retail and lifestyle brands including Topshop Topman, Men’s Health, Nivea, Cotton On and Cosmopolitan.

The results speak for themselves, with the Live Instagram Printer more than doubling hashtag activity, driving 300,000+ social impressions and 10,000+ engagements at the recent Topshop Topman Brisbane launch event.

Whereas a traditional photo booth might allow consumers to take a couple of photos at an event, the Live Instagram Printer collects and prints consumer’s photos taken anywhere in the event space.

“As a result consumers are more likely to share multiple photos. Offering the novelty Polaroid-style print out ensures consumers remember to add the brand hashtag to every photo,” says Business Director, Matt Barbelli.

More recently, Social Playground has launched the Live Instagram Feed, a data visualization tool that captures Instagram photos in real-time and showcases the images in an animated display on an event screen. The Live Instagram Feed can be deployed as either a compliment to the printer or as a stand-alone offering.

The Live Instagram Printer and Live Instagram Feed are available for one-off event hire, annual licensing or permanent installations.

Source: Social Playground media release


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