Sportal relaunches to target younger demographic
Sports website Sportal has relaunched with a new look and engaging editorial and video content that aims to target young people and give advertising brands an opportunity to reach a young demographic across multiple devices.
The announcement:
Sportal.com.au has re-launched with the promise to deliver exciting, high quality coverage of younger fans’ favourite sports, all for free and available across the web, mobile and tablet. Sportal gives fans access to fun, edgy coverage of the biggest sports events in the world, with editorial that promises to push the boundaries with strong opinions, hard truths and ‘real’ sports news.
Sportal will take an alternative look at the most talked about sporting news from across the globe, pulling no punches as its dedicated team of 40 journalists delivers up to the minute breaking news and opinion on all the major Australian and international sports stories, including video, live match centre game stats and galleries.
The new look site combines leading editorial with a commitment to providing young sports fans access to free-to-view live streaming in the near future, across some of the biggest local and international competitions.
Through its combination of editorial and video coverage, Sportal provides advertisers with an opportunity to directly target and engage with a young demographic that have a clear and specific interest in sport. A number of opportunities exist across the site including display, pre and post roll video, as well as more creative branded video solutions.
Furthermore, Sportal has joined forces with Sporting News in the US to bring sports fans a comprehensive and dedicated North American sports vertical, covering all the latest breaking news stories and video news across some of the biggest leagues, including NFL, MLB, NHL, NCAA and more.
“This is a really exciting development in the evolution of Sportal, consolidating our position as one of the most innovative and progressive sports news organisations in Australia,” commented James Rushton, Managing Director, PERFORM Australia.
“Our aim is to become one of the leading platforms for fans who want to be able to read about and watch premium sports coverage without having to pay for it. This presents a number of opportunities for advertisers who wish to reach a younger demographic of sports fans. Our commitment to obtaining online rights that allows us to deliver free-to-view premium live streamed content to all fans, rather than working towards a pay wall system, is a key focus for us and one that is key to driving unique visitor numbers.”
The re-launch marks the latest step in the evolution of Sportal since it was acquired by digital sports media group PERFORM in 2009. The new Sportal.com.au includes a new sleek site design and logo, inclusive of a fresh colour scheme and completely responsive design that optimises all content (including video and live stats) across web, every major mobile platform device and tablet.
Brand design consultancy Elmwood conducted the in-depth re-positioning exercise, developing the new Sportal identity and design style. The award-winning agency also developed a vibrant brand book to communicate the new Sportal brand vision and values.
Source: Sportal press release
