Spreets removes skinny image used in ‘Like slim?’ promotion
Group buying site Spreets has removed an image of an exceptionally skinny model it was using to promote a weight loss product. Many of those criticising the image – whose complaints have been deleted from the brand’s Facebook page – suggested that the image had been heavily Photoshopped to make the model appear thinner.
The criticisms challenged the authenticity of the image, questioning whether the product – which offers a ten day pack of “fat burning capsules” would work and too Spreets to task over its image choice. Spreets said that it had not deliberately removed the comments.
Comments deleted from the Spreets Facebook page
The Facebook post was removed and replaced with another image featuring a toned female stomach wrapped in a tape measure. It did not directly acknowledge the criticism which had appeared on the previous post, simply saying: “Hi guys, thanks for your feedback”.
Another boring Facebook non-scandal – yay.
Naturally skinny – yes! Heavily Photoshopped – not really!
Wow. As scandals go, this is reaching.
Social media. Just do it.
It’ll be fine.
What is so wrong with being skinny/slim anyway? Ah that’s right – you’re not a ‘Real Woman’ by Australian Joe Public standards.
I think the new algorithm on Facebook is definitely causing havoc with brands and the amplifying the publication of mainly disgruntled comments. Over the last couple of weeks, I have noticed that my Facebook feed is being constantly filled with complaints. These complaints are then “liked” by many and end up as major stories in mainstream media.
I tend to agree with some of the things that people are complaining about. But I would never invest time to write an email and complain about these issues, as I don’t feel passionate enough to make a big deal about the trashy clothes or the skinny images. But it takes no time at all to “like” a statement to give the nod that I disagree with something. I think for this reason, the number of likes is not exactly a true indication of the reflection of the target markets attitudes towards the brand/post.
I think it will be interesting to see how brands react to this new change to Facebook, I can see a lot of brands potentially questioning their presence on Facebook and whether or not it is worth investing the time and energy when an image or comment can manifest into the biggest PR disaster a company has seen!
Everyone has an opinion. Doesn’t mean its worth listening to.
Facebook’s an awful place for morons to crap on about “what they reckon”. I’m so bored of it.
Eventually the only thing you’ll be able to post is sickeningly cute photos of kittens.
Ha! Just realised the irony of my post. What a paradox.
So they listened to their fans and used a different photo How is this even news? Yawn