Squarespace’s Ben Hughes on creating ads for Australians from across the globe
As Squarespace prepares to launch its first-ever Australia-specific campaign, Mumbrella spoke to the company’s VP of creative, Ben Hughes, to get an insight into managing a campaign from the kitchen at 3am, entering a foreign market and figuring out Australian slang.
While it is uncommon for a company as big as Squarespace to keep all of its creative operations in-house, but from an Emmy-award winning campaign with John Malkovich to winning 2020 AdAge A-List In-House Agency of the Year, it seems to be going pretty well for them.
VP of creative at Squarespace, Ben Hughes
Working closely with chief creative officer David Lee, Hughes leads the team at Squarespace that creates all of the company’s advertising, brand design and content. Hughes joined Squarespace three-years-ago from Stink Studios, working as executive creative director, previously working at West, B-Reel, and Strange Industries amongst others.
