Strategists thrown marketing problems in quickfire session at Mumbrella360

mUmBRELLA360logo 2012Marketing problems are to be tackled live on stage in a quickfire session at Mumbrella360.

The session, called Stump the Strategist, will see five industry heavyweights field problems from the audience, which they will try to solve against a clock.

The strategists will have nine minutes to crack whatever problems they are given.

The format is the brainchild of Ashton Bishop, a strategist at Step Change Marketing, a consultancy that has been running the event before audiences of between 40 to 80 people.

The format has yet to be tested before a much bigger audience, and will take place on the main stage at Mumbrella360.

The strategists on stage will be Bishop, Slingshot Digital boss Simon Corbett, the MD of TrinityP3 Darren Woolley , Step Change futurist Craig Rispin and the consultancy’s GM Jeff Cooper.

Problems tackled on previous Stump the Strategist sessions have included ‘How to sell ice to eskimos’ and ‘How to get Julia Gillard re-elected’.

A summary of the strategists:

Darren Woolley – Considered the Mr Wolf of Marketing Communication, Darren Woolley has been solving problems between marketers and their agencies since 2000. He has regularly been named in Australia’s AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular industry commentator to trade and industry magazine and forums around the world.

Simon Corbett– He’s done it all when it comes to digital, including; being the GM at Amnesia, Director of Digital’ at Naked Communications and ‘Head of Digital’ at Bellamy Hayden (Australia’s most awarded media strategy agency) and has now started up his own shop, Slingshot Media Ventures. Across his career he’s worked with the likes of Microsoft, Diageo, Warner Music Australia, Unilever, Pepsi, Google, Qantas, Sony Pictures Home Entertainment, Servcorp and Avon Cosmetics.

Ashton Bishop – Still plays with the big boys, but has run many small businesses and was a large half of the brains behind our strategic models that have now successfully been run for hundreds of businesses, including; CommSec, News Ltd, Sanitarium, Network Ten, Westpac and many more.

Craig Rispin – Craig speaks for $10k a throw to CEOs of the countries top companies, has done for over 15 years, and he is Step Change’s resident Futurist. He runs a handful of successful businesses and understands the practical application of technology for communications.

Jeff Cooper – For the last couple of years, with Ashton, Jeff’s spoken at events for the NSW Government, Department of State and Regional Development, and their Business Enterprise Centre, he also guest lectures at Sydney’s top Universities, and continues to run Step Change Marketing. He’s also one of the youngest (if not the youngest) General Manager of an strategic consultancy in the country.

Step Change Marketing was in the news last year for its ‘Wankers don’t work here’ recruitment video and the launch a website where marketing problems are tackled by a ‘virtual marketing strategist’.

Mumbrella360 takes place on June 6 and 7 at the Hilton hotel in Sydney. Further details of how to get tickets to Mumbrella360 are available on the conference website.


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