Streem expands into podcast monitoring, adds social posting capability

September 8, 2021 9:27

Media monitoring and data insights outfit Streem has added podcast monitoring to its media monitoring service, alongside its already existing print, online, TV, radio and social capabilities.

In 2020 IAB/PwC estimated that global podcast ad spend was US$800 million and would more than double to $US1.7 billion by 2024, an annual growth rate of nearly 20%.

Podcast downloads in Australia hit a new record in May 2021, jumping up to 52.2 million, surpassing the previous record set in March of 50 million, and up 4 million from April, as measured by Triton’s Podcast Metrics measurement service.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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