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Streem expands into podcast monitoring, adds social posting capability

Media monitoring and data insights outfit Streem has added podcast monitoring to its media monitoring service, alongside its already existing print, online, TV, radio and social capabilities.

In 2020 IAB/PwC estimated that global podcast ad spend was US$800 million and would more than double to $US1.7 billion by 2024, an annual growth rate of nearly 20%.

Podcast downloads in Australia hit a new record in May 2021, jumping up to 52.2 million, surpassing the previous record set in March of 50 million, and up 4 million from April, as measured by Triton’s Podcast Metrics measurement service.

Global outfit Meltwater also provides similar media monitoring capabilities to its customers with its website citing: “We offer comprehensive media monitoring and analysis across online news, social media, print, broadcast, and podcasts, capturing more content and conversations than anyone else in the industry.”

Streem has also become a publishing tool, allowing customers to create and publish content to their social media accounts direct from its service, Streem Social. 

Three months after the launch of Streem Social, and following feedback from clients, the company said it has put finishing touches on its Engage tool, allowing users to post to its company’s owned Twitter, Facebook, LinkedIn and Instagram accounts.

This means clients s can monitor traditional and social media, analyse coverage and post directly to managed social media accounts all in one place.

Streem’s chief executive, Elgar Welch said: “As Australia’s only locally-owned and built media monitoring company and with our key engineers and product leads here in the country, Streem is being highly responsive in building out advanced media intelligence capabilities for PR and media teams.”

Streem Social’s Engage tool features a content calendar and planner, allowing clients to plan out social media communications collaboratively. Authorisation controls ensure that only permitted users can post to social channels, and enables managers to review and approve social content before it goes live. Social content can be scheduled and reviewed, with performance tracked after posting.

Streem launched its full-service media monitoring platform in 2017, winning clients including Telstra, Qantas and The Commonwealth Bank.

It also signed a multi-year licensing agreement with The Copyright Agency in late 2020 to access content from leading Australian publishers. Streem had previously joined with rival media monitors iSentia (now owned by Access Intelligence) and Meltwater in taking the agency to the Copyright Tribunal.

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