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Subway moves to ‘I got it made’ slogan

Subway Australia has launched a new positioning around the slogan “I got it made”.

The ad – created by Publicis Mojo Brisbane – emphasises healthy choices.

At the time of posting, Subway had not responded to requests for more details on the new positioning.

Earlier in the year Subway found itself at the centre of a global controversy after claiming on its Australian Facebook page that its “Footlong” sub was a trademark, not a measurement of the size of the snack.

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