Suncorp introduces ‘Sunny’s Truth Bombs’ on owning a home and giving up lattes costing $200 a month

The protagonist of Suncorp’s ‘Money with Sunny’ campaign, Sunny, has featured in a new series of ads dropping ‘truth bombs’ on why Australian’s struggle to buy homes, pay for weddings and the cost of kids.

Sunny’s truth bomb on buying a home features Sunny discussing why less than 50% of Australians will be home owners, encouraging people to “give up a little” and stop buying lattes which cost up to $200 a month and save $4,500 a year.

Suncorp also uses Sunny to guide people on how to use their money on payday and avoid spending $1,800 a year on clothes, instead putting your money away to buy things on sale.

Another spot features Sunny alerting Australians to how much they are paying for gym memberships they aren’t using and spending 16.8% of their weekly income on transport.

Suncorp launched its ‘Money with Sunny’ brand positioning in April with the bank creating an ad mimicking Macklemore and Ryan Lewis’ Thrift Shop music video.

The ads, created by Publicis, aimed to make banking and insurance tasks easier.

In March last year, Pubicis Groupe was appointed to the brand’s creative and media account tasked with repositioning the Suncorp brand. To do so, it created a bespoke agency to service the Suncorp account.


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