Sustainability Victoria urges people to embrace electronic waste recycling in animated campaign

Victorians are being implored to send their e-waste to a better place, in a campaign which highlights the dangers it poses to both humans and the environment.

Icon Agency said it took inspiration for the campaign from Pixar animation studios and 1960s program The Jetsons.

The new campaign marks the beginning of a two-year effort by Sustainability Victoria which is formulated to help change the way people think about their old electronics, ahead of a state-wide ban on e-waste in rubbish bins and landfill starting on 1 July next year.