TAB pays homage to its grassroots horse racing in continuation of ‘Long May We Play’ platform
TAB has continued its new ‘Long May We Play’ brand platform, with a TVC that pays tribute to the brand’s legacy with racing that dates back to 1961.
The black and white campaign film gives viewers an inside look into the world of all three racing codes, and the participants of grassroots racing that contribute to them.
The film was shot in seven different locations across three states in Australia. It is set to a poem that describes the small moments and hard work that goes behind horse racing.
What a load of self indulgent, fogettable, tosh. This is “the brand campaign” every rubbish agency tries so hard to sell, and a disappointing summary of the industry’s woes. I’ll wager a year’s salary that at best this will be forgotten in minutes and at worst; make a pernicious brand and category even more predatory.
Yep, and the fact Ladbrokes seemed to have the same brief but launched a month earlier makes this one even worse.
TAB need to look back at their old Magic Moments archive to see the last time they produced a great brand TVC.