Taboola CEO Adam Singolda on how COVID accelerated the future of digital advertising
2020 has seen ad spend drop globally and Australia fall into a recession, and while plenty of marketers hit the pause button, native advertising platform and open web data provider Taboola saw an opportunity to get its clients thinking about digital. Mumbrella’s Zanda Wilson spoke with CEO Adam Singolda about how the pandemic forced advertisers to use data differently.
2020 has forced marketers to make tough decisions about how they spend money, with many budgets frozen as businesses tried to make sense of how the coronavirus pandemic would affect them.
COVID-19 also forced a rethink by marketing agencies and other businesses in the industry, who had to swiftly plan for a 2020 punctuated by lockdowns, low ad spend, and now, a recession.
“We saw a decrease in ad spend overnight, which surprised us,” Adam Singolda, CEO of discovery and native advertising platform Taboola told Mumbrella.
