Ten’s financial strife ‘not ideal’ for KFC T20 sponsorship, says PRISM’s chairman
Ten’s financial troubles, resulting in the network going into administration, are “not ideal” and causing “some concern” according to KFC’s sponsorship agency, PRISM.
Justin Ricketts, PRISM Australia New Zealand chairman has said he would prefer to see “two healthy broadcasters” continuing to re-invest in cricket and have some certainty during planning.
Ricketts addressing the audience at Mumbrella’s Sports Marketing Summit
The comments come after Ten announced it had gone into voluntary administration, two months after CEO Paul Anderson reported a $232.2m loss in its half-year financial results.
