Terminal patients provide perspective on home mortgages in UBank campaign
Owning a large family home has long been the Australian dream, but UBank is questioning its value in an effort to attract more customers with smaller, affordable loans.
Julie
In a powerful new campaign by The Monkeys titled ‘Home Truths’, terminally ill Australians speak about how their thoughts on home ownership and mortgages changed after they received their diagnosis.
https://www.youtube.com/watch?v=jIH-y8cxni8
I like it. Great emotional piece that acts contrary to the Brand (e.g borrowing more is generally better for uBank). Makes me think better of the brand.
Thankfully, Australian bank bosses aren’t having any trouble living within their means.
“Andrew Thorburn, the outspoken National Australia Bank boss, lives in a $3.235 mansion he bought in the elite Melbourne suburb of South Yarra two years ago. Mr Thorburn told the Federal parliamentary inquiry into the banking sector this week that the NAB did not think housing prices were out of most people’s reach.”
http://www.news.com.au/lifesty.....9844c41d2e
Using terminally ill people to sell home loans? This is beyond inappropriate. We all know there’s more to life than paying off your home but this is not the way to show it. It’s a sad indictment of what agencies and clients will do to get noticed these days. Shameful and exploitative.
What a cynical clusterf$#@*k of an ad.
Mortgages have become un-affordable so instead of changing the system that has created this situation we’ll instead run an ad that tells people they should just be happy that they’re not dying instead.
What a crappy premise, not surprising that it comes from A BANK.
What’s next, an ad aimed at retirees highlighting the benefit of euthanasia so that their kids can afford a home.
I’m not sure if my opinion is out of whack with general opinion, but when I saw this ad campaign on YouTube I watched the whole thing just to see what organisation would be so insensitive as to use the terminally ill to flog their wares (I normally skip as soon as the 5 secs are up). I am not a customer of U Bank and now will never be. U Bank.. If this one consumers opinion (ie. me) is of any value to you, think of the fact that your ad offended me enough that I watched the whole thing to see what kind of company would exploit people in such a way then searched the net to find a way of expressing my disgust (btw, your Facebook page doesn’t seem to publish public comments.. Probably a good call).
So digusting and deeply disturbing.
Judging from the comments on Ubank’s facebook page a lot of people feel the same.