The Big Ideas Store kicks off 2-week takeover at Nine’s Sydney HQ

The Big Ideas Store has returned for its fifth edition, with physical sessions returning in addition to virtual ones, all taking place on the 22nd floor of Nine’s new North Sydney headquarters.

Over the next two weeks, Nine will showcase examples of how its marketing solutions division, Powered, can leverage creativity across TV, digital, print and radio to deliver results via Nine’s ecosystem of brands.

In addition to a floor of physical activations and a pop-up bar for networking drinks, Nine will present several pieces of exclusive research, and play host to a steady stream of high-profile speakers and sessions.

“We’re now in our fifth year of bringing The Big Ideas Store to life, and clients tell us it’s one of the events they most look forward to,” said director of Powered, Liana Dubois. “This year’s theme, the Art of Curation, pays homage to the idea that big marketing moments take a village of experts spanning content, data and technology to have an impact and create a ripple in culture.

“Our two-week lineup will explore each of these fields in detail, and really help brands navigate the changing face of popular culture.”

Liana Dubois, Russel Howcroft, Neil Mitchell, Brooke Corte and Ralph van Dijk at The Big Ideas Store (2021)

Bringing this year’s event series to life include: MakeLoveNotPorn founder Cindy Gallop; Rose Herceg, president Australia and New Zealand at WPP; professor Rachel Kennedy from the Ehrenberg-Bass Institute; Tara Ford, chief creative officer of The Monkeys; Former founder of Mumbrella and currently founder and MD of Unmade, Tim Burrowes, Brand + Story’s Josh Whiteman and Paul Chappell; James Hier, chief growth and product officer at Wavemaker; plus experts from FiftyFive5 and Crowd DNA.

Brand new research will be released, including how brands can influence cultural and societal change. In partnership with cultural insights agency FiftyFive5, Powered by Nine will reveal the influence that brands have as champions for change and how taking a stand can be as good for
profits as it is for society.

Powered has also partnered with FiftyFive5 on a new insight study that explores whether marketing, media and advertising is reflecting a modern Australian family, while in partnership with Crowd DNA, fresh research will explore shifts in consumer behaviour and what that means
for brands this coming Christmas.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.