Opinion

‘The biggest pitch since Coles’: The top creative account and talent moves of 2023

2023 was much like any other year in the creative sector with a huge number of talent and account moves. Mumbrella’s Lauren McNamara asked leading creatives what the biggest moves were, in their opinion.

Lauren McNamara

December 15, 2023 10:18

Gayle While, CEO, Havas Host

The most interesting, and biggest pitch this year was definitely Telstra. It will be fascinating to watch how the new +61 model comes to life next year. This bespoke partnership has the potential to forge a new path in ways of working, and I’m excited to see what impact bringing those brilliant minds together has on the work.

Also, R/GA winning QuickBooks in Australia was a coup for the agency. QuickBooks are an innovative challenger brand and hopefully the combination of R/GA’s smarts and creativity will help bring some brave new thinking and creativity into the increasingly cluttered B2B category.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.