The bravest advertisers of 2012
In this roundup from the Encore and Mumbrella Annual, we remember the seven bravest advertisers from the last 12 months.
1. Coles
To shamelessly bombard the Australian public with wave after wave of irritating supermarket sing-alongs shows serious balls, if not bravery. But digging up ageing rockers Status Quo for a re-recording of the original Down, Deeper and Down, who played with guitars, drums and keyboards decorated with Coles’ trademark big red hands, showed true daring. Now on a tour of Australia, the track used in the ad is the very first song on the Quo’s new album, which is sold exclusively in Coles supermarkets.
2. McDonald’s
The Status Quo song is actually called ‘Down Down’.
Coles…soo much money spent on such a bad idea.
Used to be a fan of Status Quo and used to shop at Coles. Not any more. Embarrassing.
Epic non-sequitur in the last line of the Coles item!