The death of the salesperson is the missing piece of the ROI puzzle
David Hague gets nostalgic for a time when in-store salespeople – not social media campaigns – were the front line of a brand’s marketing campaign.
A long time ago in a place far, far away, I worked in a Tandy Electronics store. Remember those? They were everywhere – at one point there was reputedly more Tandy and Radio Shack stores than McDonald’s – and they sold everything electronic from a resistor to radio controlled cars, stereo systems and, of course, computers.
Ah, memories.
Nice article, that could have avoided the clumsy PC approach, by referring to “Sellers,” they are not all male, but they are all people.