‘The industry has clearly stated that it wants one service’: OzTAM slams Foxtel’s new measurement system

OzTAM, the country’s official television audience measurement body, has hit out at Foxtel’s announcement of its own ratings system, saying it is likely to cause confusion and isn’t in line with what the industry wants.

OzTAM, along with Regional TAM and Nielsen, launched the Virtual Audience (VOZ) metric in May — which combines broadcast viewing on TV sets and connected devices, which is calls the “first truly national picture of total television viewing”.