The Kids’ Cancer Project, 3rdspace call for adland support with emotional campaign
Content marketing agency 3rdspace has partnered with The Kids’ Cancer Project (TKCP) to release an emotional campaign, calling for the advertising industry to join a fundraising initiative to help Australian children with cancer.
The hero film was filmed on the Bronte foreshore, exploring a beautiful human connection in the span of three minutes.
“Rob and the 3rdspace team have unveiled a profoundly moving narrative that weaves together the poignant connection between Col Reynolds OAM, the founder of The Kids’ Cancer Project and Nathan Rix, a courageous ambassador who triumphed over childhood cancer,” Patrick Phibbs, head of partnerships at The Kids’ Cancer project said.
“This narrative is deeply rooted in the very essence of The Kids’ Cancer Project, shedding light on the emotional toll it exacts not only on the patients but their families as well.”
3rdspace founder Rob Logan met TKCP at a function recently, he offered to help. “As someone who has seen first-hand the effects of cancer and treatments on adults, I can only imagine how horrific and challenging it is for children and their families.”
The campaign is released with a free-to-sign-up fundraising initiative, challenging participants to embark on a 90km walk or run throughout the month, symbolising the 90 Australian children who will be diagnosed with cancer. You can participate here.
In-house 3rdspace team credits;
Creative Director & Master Storyteller Denis Scholsem
Exec Creative Director Rob Morrison
Head of Production Jae Tame
Editor Bailey McAndrew
DOP Matt Ower
Head of Content & Strategy Andrew Sidwell
Founder Rob Logan
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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