‘The MFA Guide’ has been officially updated

MFA has updated its ‘MFA Guide’.

The announcement:

The MFA has released its latest update of The MFA Guide. Over 20 current and passionate media agency professionals, all experienced in the latest industry advancements and developments, have created the ultimate overview of today’s media agency industry.

This updated version of The MFA Guide covers all aspects of the industry from how media agencies work, and the journey of a brief, through to an in-depth analysis of each channel and more – making it an essential introductory resource for all media newcomers navigating their career in an exciting, but ever-changing and complex, industry.

MFA director of people Linda Wong said: “In a dynamic and constantly moving media landscape, media agency employees need to know more than ever before. Packed with the latest developments across channels, audiences and marketing needs, The MFA Guide provides the ultimate foundational knowledge for anyone working in the media industry. For newcomers, it offers a comprehensive understanding of the purpose and value of media agencies, as well as the vast array of career opportunities available to them.”

The MFA Guide includes brand new sections on influencer marketing, gaming, experiential, and the evolving audio platforms, as well as the most recent case studies of effective campaigns to demonstrate the impact of media agencies in delivering long-lasting results for marketers.

Originally developed a decade ago for the Tertiary sector, The MFA Guide’s audience continues to grow with its relevance and value encompassing media owners and clients, while remaining a key resource for lecturers and students learning about the media industry.

Katherine Pochroj, group marketplace director at EssenceMediacom, added: “The new MFA Guide is a great resource covering channels, audience insights, and more. Particularly for those just starting in media, it’s a solid overview of the critical role and significance of media agencies and the amazing industry they have joined.”

The MFA Guide can be found on the MFA website: https://www.mediafederation.org.au/resources/learning-resources

Source: MFA Comms


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