Why NAB shouldn’t have said sorry for mocking country music
In this guest post, Eaon Pritchard reckons NAB was mistaken for caving in to pressure from country music fans and ditching its ad.
I do get sad seeing a former client make a hash of things.
NAB have copped some flack for their radio ad which takes the mickey out of a country music stereotype.
So they’ve publicly pulled the ad and apologised.
It was genuinely funny and in good taste. If it were Bieber or Nickelback related it would have been “fair game”. Soft reaction from NAB, advertising is meant to create a reaction.
I’m offended by high credit card rates, and I’m sure lots of other people are too, so lets complain to NAB and they will withdraw them. Yea, right.
http://www.youtube.com/watch?v=DrXgEEKrUQ8
@zeffd top tune.
when will corporates stand up to the bullying of self-important, humourless but vocal minority interests?
“I do get sad seeing a former client make a hash of things”.
This is what we as marketers may think.
What do their customers think?
The great raconteur Shelly Berman, once pointed out that after a show where he had told a fictional story about getting drunk at a party where he went on to throw the host’s cat out of the window and later threw the host’s Mother out of the same window, he claimed to have received thousands of letters from cat lovers, but not one from anyone who loved his/her mother.
I love the opera, I love Gregorian chants and Jewish cantorial singing , but I would be surprised to find many people in my immediate neighborhood who would be happy to give up a few hours and join me in the experience.
I quite enjoy some country music, but I know at least a dozen people who can’t stand it.
It is hypersensitive and even arrogant of any group of music fans to attack such a basic truth, as the fact that not everyone likes country music, or jazz, or folk, blues, opera or any other particular musical preference.
Ads must justify their claims (golden superlative) but it seems that the Facebook Petition can claim to speak for “ALL COUNTRY MUSIC FANS ” in one fell swoop.
The Big Four spend a considerable amount of money placating the Rural/Regional market as it is. NAB were probably knee-jerking with that in mind.
But yes, I agree with Eaon; easy, somewhat cliche, target.