The programmatic DOOH industry is a lifeline for Australia’s public health authority
Matt Bushby, managing director ANZ/SEA at Hivestack, examines the potential of Digital Out-Of-Home (DOOH) to engage in the COVID-19 crisis like never before.
Surging case numbers drove a shift towards harder hitting COVID-19 advertising from Australia’s Government. However, these campaigns also sparked criticism for their provocative, scaremongering approach, such as an ad featuring a young COVID-19 patient in a critical condition.
While rules are gradually easing in some parts of New South Wales and beyond, there is a growing outcry from the population over the closure of state borders which is halting domestic travel and isolating scores of Australians locally, even as the vaccination rate ramps up.
