The public prefer an interesting lie to a dull truth

Former ad agency creative director Dave Trott is here with a friendly reminder that lying is fine – as long as you make it interesting.

The Amityville Horror is one of the most successful books and films of all time.

As a book it sold ten million copies, as a film it ran to fifteen sequels and spinoffs:

Amityville II (The Possession). The Amityville Curse. The Amityville Haunting. The Amityville Asylum. Amityville Death House. Amityville Dollhouse. The Amityville Playhouse. Amityville (The Evil Escapes). Amityville (It’s About Time). Amityville (A New Generation). Amityville (No Escape). Amityville (The Awakening). Amityville 3D.

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