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‘The summer beer you can drink all year’: XXXX launches new work via Thinkerbell

April 19, 2024 9:52

Thinkerbell has launched a new project for Lion’s XXXX, branding the beer as the staple beverage all year round – not just in summer.

Playing on the old adage that Queensland is always sunny, the new work aims to remind Aussies they can drink the beer in any season.

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Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics
Chris Allan lion Thinkerbell Tom Wenborn XXXX XXXX Beer
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