The University of Newcastle promotes its global impact in ad inspired by university project
The University of Newcastle has promoted the impact its students and professors have on the world while creating an ad inspired by university projects.
Created by Special Group, the ‘Power of New’ campaign aims to show the university’s new innovation strategies which are used to solve world problems.
The ad endeavours to highlight the different ways the university addresses its syllabus, including using virtual reality to teach its midwifery students.
Tom Martin, executive creative director at Special Group, said the ad is designed to give the university more of an active role.
“We wanted to give the University a more active role in their global impact stories, ensuring that it includes not just tangible breakthroughs, but the creative, open-minded approach that got them there.
“It gives prospective students a clearer idea of the personal and potential global benefits of studying at UON.”
Tracy Chalk, CMO at the University of Newcastle, added: “We were delighted to provide nearly 30 of our students, researchers and alumni an opportunity to tell their story, and participate in the production of the film.
“It’s a wonderful reflection of their work, and the university’s real-world approach to student experience.”
The campaign is running across social, digital, cinema, and in print.
Credit:
- Client: University of Newcastle
Chief Marketing Officer: Tracy Chalk
Marketing Brand Strategist: Tina Imig
Marketing Advisor: Stephanie Venz - Creative Agency: Special Group
CEO: Lindsey Evans
Managing Director: Cade Heyde
Strategy: Celia Garforth
Executive Creative Director: Tom Martin
Executive Creative Director: Julian Schreiber
Creative: Josie Fox
Creative: Michael Punton
Account Director: Marty Scerri
Executive Producer: Paul Johnston
Producer: Nick Lilley - Production Company: Revolver/Will O’Rourke
Director: Richard Bullock
Managing Director/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Ian Iveson
Director of Photography: Peter Eastgate
Art Director: Helen Fitzgerald
Make Up: Mat Hornby
Wardrobe: Louise Spargo
Editor: Philip Horne
Post Production: Heckler
Casting: Citizen Jane
Music composition: Dylan Glassop
Audio: Rumble Studios
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Can’t help but notice this looks a lot like this campaign….. New?
https://www.youtube.com/watch?v=0lkIMZ6v6qU
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