‘These issues are complicated’: Facebook backtracks on decision to ban Modibodi period underwear ad

Facebook has backtracked on its decision to prevent period underwear brand Modibodi’s new ‘The new way to period’ campaign film from being served as an ad in users’ news feeds.

Facebook’s Australia and New Zealand director of brand, Naomi Shepherd, said the decision to reverse the ban followed another review.

“Encouraging open discussion about the issues Australian women face is important to me personally and to our values at Facebook,” she said.

“We know these issues are complicated, and our Sydney-based team has been working closely with Modibodi across the development of this campaign. After further review and consultation with our teams, we are pleased that Modibodi’s ads will now be shared across our platforms in their entirety.”