Everything wrong with that Honda meteorite ad
For the record, Dr Mumbo is aware that ads aren’t real.
Not least when they come from Honda, whose last memorable effort involved a talking dog called Terry.
And there is also an immutable law that says journalists are never portrayed accurately on screen. And Honda’s new sci-fi spectacular from Leo Burnett Melbourne certainly contributes to that.
https://www.youtube.com/watch?v=gkfB2wAqJTw
Hey! That’s miiiiine!!!
This piece should be called “Everything wrong with Mumbrella articles”
Agree, so sick of the negativity of everything in Mumbrella. It’s getting boring. Why not celebrate the creativity and the fact that it’s not the same as all the other boring car ads on tv. At least they are doing something different! And it’s entertaining, which is what good content is all about. Dr Mumbo needs to prescribe some happy meds, cos your making everyone sick at the moment!
I wonder how the 30 seconds ad will look like. I’ll be sticking to Mazda, more zoom zoom less boom boom.
I laughed when I saw the ad and am laughing now. I think secretly you like this ad – as we all do when our respective professions are glamorised on the silver screen. BTW – it’s a dream sequence – but you knew that already.
Hi Gezza,
Secretly I like a lot about this ad.
The production levels are excellent. The sound design is superb (best appreciated via headphones). So is the editing. And of course it’s beautifully shot.
It’s also actually very well written too (hell, there’s even foreshadowing right at the start of how it’s going to end.) And unlike many (most) ads, there’s actually a big idea in here.
Cheers,
Tim – Mumbrella
Right, Tim.
it’s an ad…
I love the ad – that girl is hot so I want buy a Honda right? 🙂
Given the vanilla on tv creativity should be being encouraged, not picked apart.
I just wanna see the car.
Lets seeyour honda ad Tim….
Soooo picky. Classic take of showboating for a promotion. Extremely worthy.
This is a microcosm for all that’s wrong with ATL.
Nothing to do with the product.
Will have no sales impact.
Just a self-indulgent piece of ‘art’ for creatives and media types.
Will probably win loads of awards.
That was a great read Tim.
Can’t stand ads that assume the public will be interested enough to go online and “follow the rest of the story”. Seriously, just write a great ending. Best you can hope for after a car ad is that people will add it to their consideration set and find out how it stacks up against it’s competitors on-line.
Hilarious. Great read.
Isn’t Dr Mumbo supposed to be a piss take anyways
Lighten up people
“… right-thinking journos …”
Isn’t that an oxymoron?
Bruce Almighty copycat
FYI, from someone who shows dogs – specifically afghan hounds – the dogs aren’t levitating on either side of the screen, they’re standing on grooming tables.
I don’t mind the ad, just don’t know why the lead actress is wearing Renault logo ear rings
Ha ha its just a ffffing ad,
jesus get a life , maybe turn the tv off instead ?
‘ Cj ‘ however is serious babe , amazing eyes , seen her somewhere before though anyone know her past work or who she is ?
Still don’t get it.