‘This is a pure human story’: Peloton launches global campaign celebrating individual goals
Fitness brand Peloton has launched a new campaign via Special London, running in Australia among other global markets.
The second iteration of the brand’s ‘Find Your Push, Find Your Power’ brand platform, the campaign acknowledges how motivation looks different for everyone, and celebrates Peloton’s role in helping people reach their individual fitness goals.
‘Keep Up’, developed by Special Group’s London team, follows a mum who is motivated to stay active, in order to keep up with her young son’s hobbies. Using various Peloton products, she evolves her strength, training, running, and cycling, to sustain herself.
