TikTok debuts Ad Awards down under, shortlist revealed

TikTok has unveiled the shortlist for its inaugural TikTok Australia Ad Awards, showcasing the success of advertising campaigns on the social media platform.

The awards specifically highlight the work of Australian agencies and brands that have delivered impactful and entertaining content to TikTok through creativity, brand excellence and performance.

“We’re excited to announce the shortlist for the first TikTok Ad Awards in Australia, a celebration of the creativity and success achieved by our partners on the platform,” said Brett Armstrong, TikTok’s general manager, global business solutions for Australia & New Zealand.

“We see a lot of great ads every year, so this is an important recognition of the brands, agencies and people who push the creative limits of their work to drive market-leading results.”

Debuting down under, the awards is made up of eight categories, including Greatest Performance Campaign and Greatest For Good Award.

Shortlisted campaigns include Modibodi’s ‘I’m Dying Inside’ period drama, created by Howatson+Company, and The Bushfire Foundations’ ‘Save Big This Black Friday’ campaign, made in collaboration with cummins&partners.

Modibodi is among the brands shortlisted

Howatson+Company, TBWA\Sydney and Canva have been shortlisted for Creative Agency of the Year, while Wavemaker, OMD and Incubeta have been named on the Media Agency of the Year shortlist.

“Their contributions play a vital role in making TikTok a vibrant community where local stories come to life and global audiences can be reached,” Armstrong said.

“We’re proud that the globally run TikTok Awards have made their way down under and can’t wait to celebrate with all our finalists next month.”

The winners will be announced on February 15.

The full TikTok Ad Awards shortlist:

Greatest Creative Campaign
This award celebrates the brands that dared to push the boundaries of creativity on TikTok and embodies our golden rules for success on the platform: inspire creativity and bring joy.

  • ModiBodi – I’m Dying Inside
  • Smiths – Taste Icons
  • UBank – DJ Frog – 20 bucks

Greatest Brand Campaign
This award celebrates the brands that have partnered with us to deliver best in class brand building and demonstrates a commitment to building effective brand outcomes with TikTok.

  • Nike – 1000 Victories
  • Netflix – Queen Charlotte: A Bridgerton Story
  • Tinder – It Starts with a Swipe

Greatest Performance Campaign
This award celebrates the brands who have broken through with performance marketing on TikTok. The nominees have leant in to trusting TikTok as a key channel in their performance marketing strategy and have seen some incredible results.

  • Hismile – VIRAL Purple Serum
  • Contiki – From Dreams to Reality
  • Mecca – New Now Wow

Greatest For Good Award
This award celebrates campaigns that utilised the power of entertainment on TikTok to drive meaningful social impact.

  • Consent Labs – #ClassifyConsent
  • Bushfire Foundation – Save BIG This Black Friday
  • RSPCA NSW – Rescuoodles

Media Agency of the Year
This award celebrates the media agency who has embraced the power that TikTok has as a platform to reach their target audience and get phenomenal results for their clients’ unique goals.

  • Wavemaker
  • OMD
  • Incubeta

Creative Agency of the Year
This award celebrates visionary agencies who have set the gold standard for creative excellence on TikTok, demonstrating the power of the platform to grow brand love and impact for their clients.

  • Howatson & Co
  • TBWA Sydney
  • Canva (In-house agency)

Advertiser of the Year
This award celebrates the brands that have set the benchmark for excellence on TikTok, through innovative strategies, product adoption and an unwavering commitment to building authentic connections with their audiences.

  • Hismile
  • L’Oreal
  • Universal Pictures/Warner Bros

For You Award
This award celebrates someone who is an exceptional advocate for TikTok across their own business and regularly collaborates with us. They understand the power TikTok has as a platform and uses it to craft innovative campaigns that drive results for their clients and/or business.

  • Alex Lee – Canva
  • Ilaria Mazzoni – EssenceMediacom
  • Nick Kyprianou-Brown – Joy.

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