Time Out Australia names new commercial director

Media executive Dina Bailey has been added to the Time Out Australia team as a commercial director.

The announcement:

Time Out, the global brand that inspires and enables people to experience the best of the city, today announces that Dina Bailey has joined Time Out Australia as commercial director.

Based in Sydney and reporting to Kaylie Smith, Time Out APAC’s managing director, Dina will lead Time Out’s commercial and partnership efforts across Australia.

Dina is a media executive with over two decades of experience. She has spent the past 13 years in big tech, holding leadership roles with Google, Meta and most recently as Snap Inc.’s head of agency development. Previously, Dina’s career focussed on leading client relationships and business growth at some of the largest global agency groups, including OMG and Dentsu Aegis.

Kaylie Smith, Time Out APAC’s managing director said: “We’re all thrilled to welcome Dina to Time Out Australia at such an exciting time. With a strong presence in Sydney and Melbourne since 2007 – and with these cities remaining just as important – we just recently announced that Time Out is expanding its coverage across Australia to reach a national audience through local content about the best things to do, see, eat and drink as well as travel news and recommendations. That means we are in a better position than ever to engage advertising clients with a national offering too and with Dina joining our fantastic Time Out team, we will further strengthen our creative capabilities and delivery on our clients’ goals.”

Dina Bailey, Time Out Australia’s commercial director added: “Time Out Australia is the go-to destination for the best cultural, culinary and travel experiences for both locals and tourists alike. I’m excited to become part of this trusted, amazing brand and further build our relationships with a wide range of advertisers for which we develop and deliver local, national as well as global campaigns across our multiple platforms spanning digital and experiential elements. Our impactful, authentic and engaging creative solutions are bespoke for our clients to connect them with our unique content and experience-hungry audience.”

Source: Time Out


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