Tooheys Extra Dry releases new ‘Proudly Ordinary’ campaign work

Calum Jaspan

May 14, 2021 10:44

Tooheys Extra Dry has released a new instalment in the ongoing ‘Proudly Ordinary’ campaign platform.

The video features Australian comedian Gocsy taking a guided tour through the Tooheys factory. The five minute film was produced in collaboration with Vice, and has been released on both respective platforms.

This new work is part of the ‘Proudly Ordinary’ campaign, created by 72 and Sunny, launched last year following the agency winning the creative account without pitch.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.