TotallyAwesome unveils gaming platform TotallyPlay, for brands to engage with under-18 gamers

July 19, 2022 8:59

TotallyAwesome, one of Australia’s digital advertising networks for Gen Z and families, is launching TotallyPlay, a gaming platform that enables brands and advertisers to connect with the region’s estimated 450+ million gamers aged under 18 without the need for third-party online data.

TotallyPlay said it will deliver the largest media supply in the region through managed and programmatic offerings within specific youth audience segments across in-game, around the game, and beyond the game formats.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics