Tourism Australia reveals stats for first month of Trip In A Minute campaign in China

September 13, 2011 9:17

http://youtu.be/NuNIi0xwpqo

Tourism Australia has revealed statistics from the first month of its Trip In A Minute campaign in China, Australia’s biggest growth market for tourism.

The campaign was launched on July 31 on the back of last year’s Trip In A Minute campaign by The Conscience Organisation which targeted US, UK and Japanese tourists.

This year, DDB China developed a video for the China travel market which has recorded more than 3,000 views via online video platforms including Tudou.com and Youku.com, China’s versions of YouTube.

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Alice Terlikowski

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