Tourism NT leaves out Uluru to focus on experiences in new campaign
Tourism Northern Territory has followed up its 2015 marketing effort warning consumers not to delay their trip to the Top End, with a spot that highlights the variety of activities visitors can get up to in the NT.
The campaign, created by Common Ventures, aims to get tourists past the perception of the NT as just Uluru and desert by featuring a couple on their return home teasing a friend about the favourite part of the trip.
https://www.youtube.com/watch?v=b7okTEjWUJ8
Tourism NT’s manager of consumer communications, Monika Tonkin said: “The campaign builds upon the urgency of the 2015 campaign by demonstrating that the Northern Territory is great value for a domestic holiday destination.
