True crime continues to dominate podcast categories: On Device study
True crime content is the most popular podcast category, with 45% of Australians devoted to the genre, according to a new study from On Device.
The study into Australia’s podcasting landscape found that the majority (53%) of Australians listen to podcasts monthly, with an average listening time of 1.6 hours daily.
Daily podcast listeners were found to be 49% more likely to engage with broadcast radio daily, indicating a synergy between the two audio formats.
