True stories from the pitch room, why influencers hate your brand and psychoanalysing marketing at Mumbrella360

Real stories from the pitch room will be revealed when BMF managing director Steve McArdle hosts some of Australia’s leading marketers on stage at Mumbrella360.

Coles’ new CMO, Lisa Ronson, will be joined by PwC chief creative officer Russel Howcroft and Audi Australia CMO Nikki Warburton, with BMF executive planning director Christina Aventi also participating in the panel.

A panel of top marketers will discuss true stories from the pitch room (l-r: Aventi, Warburton, Ronson, Howcroft, McArdle)

The group will look at pitches from both the client side and agency side to discover what gives a pitch the winning edge as well as reveal the good, bad and ugly.

Mumbrella360 will take place in Sydney on June 4-6 with Savvy Saver tickets available until April 8.

Louderbeck will fly in from the US to reveal why influencers hate your brand

Senior vice president and GM of VidCon (part of Viacom), Jim Louderback, will fly in from California to address why influencers hate your brand.

In the session, he’ll explain why there’s a huge difference between creators and influencers and how you can optimise around the former to build profitable and sustainable partnerships with influencers.

Louderback will cover everything from fame junkies to true creators and explain the tips to identify both before you invest.

After appearing at SXSW, Hardhat Digital’s co-founder and strategy director, Dan Monheit, will return to Mumbrella360 to share a therapist’s view on how brands can win.

He’ll explore how playing to biases and heuristics can pay major dividends for brands and draw on seminal research from Nobel Laureates to illustrate how initiatives that fly in the face of conventional wisdom could be just what the CFO ordered.

Havas Media Group’s James will fly in from New York to join Hewitt discussing the results of the Meaningful Media study

Meanwhile, New York-based global chief strategy officer of Havas Media Group, Greg James, will join Imogen Hewitt, group managing director of Havas Media Australia, to present on what really matters to consumers.

Discussing the results of a global study entitled ‘Meaningful Media’, the pair will dive into why certain media brands get consumer’s attention more than others. They’ll talk through the value of media brands in the marketplace globally and in Australia, how they are creating value for audiences and how audiences are receiving that value.

Two further sessions have also been confirmed. The art of writing awful copy will be revealed when director of brand language at XXVI Hamish Cargill returns to Mumbrella360, while Singapore-based Dave Sanderson – founder of Nugit and the former head of search at MAXUS APAC – will share his journey of success, mistakes and experiences on the path to building Nugit into a global business.

Mumbrella360 will take place at the Hilton Hotel in Sydney with a half day of networking on June 4 before two full conference days on June 5 and 6. Discounted tickets are available now for a short time.


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