Two Mad Cowboys rebrands to reflect new agency focus

Indie Sydney-based creative shop, Two Mad Cowboys, is rebranding to reflect its strategic shift towards specialising in go-to-market comms.

Having launched in 2015 with kitchen appliance brand Breville as its foundational client, the agency – now called The Cowboys – has spearheaded over 20 global product launches for the brand and executed multi-category repositioning and comms in over 70 countries.

“It’s been an incredible journey for us,” Matt Sterne, creative partner at The Cowboys, reflected.

“We’ve witnessed a natural shift as our capabilities have grown, and our expertise in effective product marketing has deepened.

“This evolution led us to develop specific methodologies which are focused and tailored to drive product adoption and growth for our clients.”

The strategic shift sees The Cowboys also introduce three new core services: ‘Advantage Amplifier’, ‘Unforgettable Impressions’, and ‘Launch IQ’.

As an advertising agency and production company in one, the agency hopes to help sell more products, grow audiences, and build brands with better marketing.

Jarrad Collings, creative partner, said: “Our objective was to simplify and uncomplicate the creation of highly effective go-to-market campaigns. Our refined methodologies reflect the learnings and the success we have had with our clients on effectively finding clearwater differentiation in crowded markets.

“It represents a tested, effective, and repeatable approach for a true advantage and this has resulted in record sales and products selling out.”

Sterne added: “Through our extensive experience across diverse industries including finance, food and beverage, kitchen appliances, health tech and the crypto sector, we have gained invaluable insights that have shaped the agency’s new offering and approach and we’re excited to introduce this reinvention to market.”


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