Two Mad Cowboys rebrands to reflect new agency focus

July 4, 2024 3:40

Indie Sydney-based creative shop, Two Mad Cowboys, is rebranding to reflect its strategic shift towards specialising in go-to-market comms.

Having launched in 2015 with kitchen appliance brand Breville as its foundational client, the agency – now called The Cowboys – has spearheaded over 20 global product launches for the brand and executed multi-category repositioning and comms in over 70 countries.

“It’s been an incredible journey for us,” Matt Sterne, creative partner at The Cowboys, reflected.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.