Vaalia creates court room drama to ‘prove’ it is both tasty and ‘good’

October 29, 2018 1:44

Vaalia wants consumers to know the yoghurt offers both “tastiness” and “goodness” in a new campaign created by The Monkeys.

The new brand platform ‘Full of Feelgoodness’, plays out in a court room, with a lawyer convincing the room the yoghurt can actually offer both.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Angela Burr Barbara Humphries Full of Feelgoodness The Monkeys Vaalia

4 COMMENTS

WTF 30 Oct 18

An ad that is so banal that it leaves a bad taste in my mouth.

Crankie61 11 Nov 19

All Ads are Banal.

User ID not verified.

Veronica 1 Feb 19

Who comes up with this garbage (I know who, it says in the article)?
Terrible commercial, and full of LIES! It used to taste good, since they changed it is chalky and quite unpleasant.

User ID not verified.

crankie61 11 Nov 19

Not full of lies to me. I Like the taste,

User ID not verified.

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Vaalia creates court room drama to ‘prove’ it is both tasty and ‘good’

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