VicRoads aims to reduce road rage with campaign to create ‘warm and fuzzy’ feeling
VicRoads has launched its latest awareness drive with a campaign designed to improve the mood and behaviour of road users and pedestrians.
Created by Isobar, the Travel Happy – Share the Road crusade will aim to build “mutual respect” and reduce the level of aggression by encouraging road users to look out for each other.
They are joking right? How many sycophants does it take to tell the Emperor how beautiful his suit is??? James Holgate needs to take a drive and just look around – he may then see why people are angry and fed up. Multiple ridiculous speeds on the same stretch of road and unsychronised traffic lights are the MAJOR problems. Cyclists taking over entire lanes so motorists are reduced to one, people driving cars who have no license (well, at least not in this country) motorists driving in the right hand lane doing 20 kms under the speed limit and on and on it goes etcetera etcetera…why don’t they call John Cleese? it’s like a Monty Python skit. Spend millions of tax payer dollars telling people to be NICE while you drive them crazy with moronic laws and incompetence.
Are you serious. This is classic turd polishing. Fix the roads and public transport infrastructure with tax payer dollars — don’t spend it on this $*%.
What was the insight for this? The transport system in Melbourne is failing, but rather than fix it let’s just make everyone think it’s their responsibility. Might as well just put ecstasy in the water supply and be done with it.