Victa gets poetic in ode to ‘the expert turners and backyard learners’
Sydney agency Core has gone poetic in its first campaign for Australian gardening tools brand Victa.
The campaign, which introduces a new tagline ‘Altogether better’, is a response to a brief to highlight Victa’s garden and lawn care range.
Core won the business after a competitive pitch last year.
nice ad, nice tagline
Laura says”We’re here to help Australians easily manage their garden so that they can get back to enjoying time with their family and friends – and that’s why we’ve created this campaign”. Really? I thought it was about market share, brand equity & profit. Not too many of the punters will read your media release Laura, that leaves us industry people left, and we aren’t that gullible. But your TVC will probably work gangbusters and its good timing whilst the grass is growing.
Great ad. It really does target the various gardners of the household.
Beery – if they can appeal to the market, increased market share and profit will follow.