Virgin Mobile enlists celebrity chef for next phase of #Mealforameal social initiative

Miranda Ward

July 16, 2015 11:05

Virgin Mobile has enlisted celebrity chef Guillaume Brahimi for the next stage of its #Mealforamal social initiative which was launched last year.

The new campaign, created by One Green Bean, shows the chef poking fun at the trend to post photos of perfect meals to Instagram as Virgin Mobile challenges the public to post photos of everything they’re eating with a promise to donate a meal to food charity OzHarvest for every food selfie postedusing the #mealforameal hashtag.

https://www.youtube.com/watch?v=ZJ0jPC1kfKw&feature=youtu.be

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.