VML scores Australia’s only Yellow Pencil among 37 winners at D&AD Awards
Just one Australian agency has walked away with a coveted Yellow Pencil at this year’s D&AD Awards, with VML winning one in the Mobile Marketing category for its Rip Curl Search GPS campaign for Rip Curl.
VML managing director and ECD Aden Hepburn will share the inside story on the campaign on the Behind the Scenes in Creativity panel at Mumbrella 360 running across June 2-4.
Overall Australia won 37 Pencils at this year’s festival, with the vast majority of them Wood, which has this year replaced the ‘In Book’ accolade at the awards.
The juries handed out five Black pencils, the highest accolade, with New Zealand’s Colenso BBDO winning in the Radio Advertising Campaign category for its K9FM campaign.
There were 14 Graphite Pencils, which replaced the ‘Nomination’ classification this year, handed to Australian agencies including two for Leo Burnett Sydney’s WWF print executions Shark and Poachers in the Illustration for Advertising category and two for Whybin\TBWA Melbourne for the ANZ GayTM campaign for ANZ Bank.
Australian radio specialists Eardrum were also well represented at the awards for three ads they created for Impact BBDO in Dubai for Commercial Insurance – which picked up a Wood and two Graphite in the Radio category for Writing and Campaign.
D&AD chief executive Tim Lindsay said: “The introduction of our new Pencil levels – Wood and Graphite – has clearly made an impression. Our judges were happier to award brilliant work, and we’re going to have our thickest ever Annual as a result.
“Inversely, they now regard Yellow as an even tougher accolade. Personally I’m delighted that White Pencil work is now a central pillar of the awards.”
The UK was the most awarded country with a total of 229 pencils, with the US claiming second place.
Australia’s winners at 2015 D&AD Awards:
- Yellow Pencil: Rip Curl Search GPS, VML, Mobile Marting, Mobile Apps
- Graphite Pencil: ANZ GayTMs, Whybin\TBWA, Ambient
- Graphite Pencil: WWF – Shark, Leo Burnett Sydney, Illustration for Advertising
- Graphite Pencil: WWF – Poachers campaign, Leo Burnett Sydney, Illustration for Advertising
- Graphite Pencil: Radiant Return, DDB Group Melbourne, Integrated Digital Campaigns
- Graphite Pencil: ANZ GayTMS, Whybin\TBWA, Use of Social Media
- Graphite Pencil: Foxtel – Zombie Followers, Clemenger BBDO Sydney, Use of Social Media
- Graphite Pencil: Optus – Clever Buoy, M&C Saatchi Sydney, Innovative Use of Technology
- Graphite Pencil: Integrated Research, Intebrand, Branding Schemes/Large Organisation
- Graphite Pencil: OPSM – Penny the Piraty, Saatchi & Saatchi Sydney, Direct Integrated Campaigns
- Graphite Pencil: RSL Australia – Minute of Silence, DDB Group Melbourne, Direct Integrated Campaigns
- Graphite Pencil: Radiant Return, DDB Group Melbourne, Direct Response/Digital
- Graphite Pencil: St John’s Ambulance – Break the Barrier, The Brand Agency, TV Commercials
- Graphite Pencil: Kevin Murphy Hair Care, Container Australia, Packaging Design
- Graphite Pencil: SP Brewery – Mozzie Box, GPY&R Brisbane, Innovative Packaging Design
- Wood Pencil: Honda Australia – Foreign Objects – Rhinella Marina (Cane Today), Leo Burnett Melbourne, Radio Advertising over 30 seconds
- Wood Pencil: Honda Australia – Foreign Objects, Leo Burnett Melbourne, Radio Advertising Campaigns
- Wood Pencil: WWF – Shark, Leo Burnett Sydney, Press Advertising
- Wood Pencil: WWF – Poachers campaign, Leo Burnett Sydney, Press Advertising Campaigns
- Wood Pencil: Samsung – S-Drive, Leo Burnett Sydney, Mobile Interaction & Experience
- Wood Pencil: ANZ GayTMs, Whybin\TBWA, Advertising & Marketing Communications – Brand
- Wood Pencil: Optus – Clever Buoy, M&C Saatchi, Earned Media Campaigns
- Wood Pencil: RSL Australia – Minute of Silence, DDB Group Melbourne, Advertising & Marketing Communications
- Wood Pencil: ANZ GayTMs, Whybin\TBWA, Innovative Media
- Wood Pencil: Cancer Council NSW – I Touch Myself Project, JWT Sydney, Integrated
- Wood Pencil: WWF – Tiger, Leo Burnett Sydney, Illustration for Advertising
- Wood Pencil: WWF – Rhino, Leo Burnett Sydney, Illustration for Advertising
- Wood Pencil: The Lost Dogs Home – The Human Walking Program, GPY&R Melbourne, Ambient
- Wood Pencil: Hungry Jack’s – The Poster That Scares Birds, Clemenger BBDO Sydney, Poster Advertising Campaigns
- Wood Pencil: Peter Gilmore – Executive Chef, Quay Restaurant, Sydney Australia – Peter Gilmore App for iPad, Pollen, Digital & Mobile
- Wood Pencil: Rip Curl Search GPS, VML Australia, Connected Products
- Wood Pencil: Optus – Clever Buoy, M&C Saatchi Sydney, Technological Innovation
- Wood Pencil: ANZ GayTMs, Whybin\TBWA, Brand Experience & Environments
- Wood Pencil: OPSM – Penny the Pirate, Saatchi & Saatchi Sydney, Direct Mail
- Wood Pencil: Cancer Council NSW – I Touch Myself Project, JWT Sydney, Use of Music for Film Advertising
- Wood Pencil: New Zealand Government – Mistakes, Finch Company, Sound Design for Film Advertising
- Wood Pencil: Samsung Electronics – Every Day is Day One, 72andSunnyAmsterdam
- Wood Pencil: Air New Zealand – The Most Epic Safety Video Ever, Tactical Branded Film Content & Entertainment
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