Wayne’s World characters and Cardi B star in Uber Eats’ first Super Bowl spot
Wayne’s World’s Wayne and Garth have called on Americans to support restaurants and eat local, with a little help from rap artist Cardi B, in the first Super Bowl commercial for both Uber Eats and Special Group.
The ad is a major milestone for both the brand and agency since the Australian-coined ‘Tonight I’ll Be Eating’ brand platform launched in the US and Canada.The unlikely trio use every means brands usually employ, such as cute babies, celebrity cameos, subliminal messages and original jingles.
“In a year of turmoil, struggles and a lot of serious debate we wanted to provide Americans with some much needed comedic relief,” said Special Group partners Tom Martin and Julian Schreiber.
