Sacha Baron Cohen and Nick Kyrgios star in Uber Eats’ Australian Open ad

Nick Kyrgios has clashed with a very familiar, but questionably Australian, umpire in this year’s Uber Eats Australian Open campaign.

In a brand new character, Sacha Baron Cohen stars as a rogue umpire, interrupting the game as he peruses the Uber Eats app and attempts to maintain love on the scoreboard.

Much like previous years, new ads in the campaign will roll out throughout the course of the Open as new players come on board and the ads are produced on the fly. Ash Barty will also fall victim to Cohen’s rulings on the court.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.