‘We are complicating the shit out of it’, Spotify MD on engaging customers

Marketing teams and brands should keep their customer interactions simple and avoid “complicating the shit out of it”, says Spotify’s incoming managing director Jane Huxley.

Speaking at ADMA’s Global Forum in Sydney today, Huxley said: “The basics are the basics, we’re complicating the shit out of it, in all of the various ways we are trying to lick the customer first.”

Huxley said “the basics are the basics”