WeAre8 launches new tool for brands to go beyond commercial success

March 23, 2023 9:13

Purpose-driven social media app, WeAre8, held its inaugural industry event in Sydney yesterday, where it launched a number of new offerings and initiatives.

This includes Collaborate, an expanded offering for brands looking to make an impact beyond just business results, with marketing solutions aimed at delivering a positive impact on people and the planet.

Operating under WeAre8’s B-Corp certification, Collaborate will provide marketers with a suite of services beyond the app’s opt-in advertising experience, to tap into like-minded providers to offer a single source of briefing and execution option.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.